George Mason University's Visual Identity

• Home Page Logo Use
• Second Level Page Logo Use
• Design Guidelines
• Low-Res Logo Downloads
• Templates to Download

Design guidelines have been established to create a consistent visual identity for George Mason University web sites. A "Web Identity Guide" has been developed online to assist designers in creating university web sites. The university logo and web site templates are available to download from this guide. Additionally, this web page offers web designers guidelines for how to use the logo on web pages.

George Mason University is committed to compliance with the Americans with Disabilities Act (ADA). All Web pages, to the extent feasible, must be accessible to people with disabilities. If this is not possible, reasonable accommodations will be made to provide the same materials in other formats.

Hi-Res Logos for Print Publications

The logo should appear on all web pages that comprise the university's web presence. High resolution versions of the logo are available from a "Visual Identity Guide" for download use in print publications. The link list on the right provides additional assistance in designing your site.

Download a High-Res Logos

Logo Use for Web Sites

Home Pages: The logo on the home page of a site can be used in the upper right or left corner of a web site you are developing and should be a minimum of 150 pixels wide and a maximum of 190 in pixel width. This logo needs to be either green and gold, black, or white and should be used as specified below.

Second Level Pages: This logo can be used in the upper right or left, or in the bottom left or right column of second and third level pages of a web site. These logos should be a minimum of 150 pixels wide and a maximum of 190 in pixel width. This logo needs to be either green and gold, black, or white and should be used as specified below.

George Mason University Logo
Go to the "Web Identity Guide" to find logo downloads in varying sizes, in green and gold, black, or white.

Guidelines for using the George Mason University Logo

• Minimum size 150 pixels width
• Maximum size 190 pixels width

Template Generator

A template generator is available to use in developing Mason web sites.

Template Generator

Use of Color

The use of color on the logos is restricted to the following options:

• Two-colors (Mason green and Mason gold)
  • Mason green = #006633
  • Mason gold = #FFCC33
• One-color (black, white or Mason green)

Backgrounds

Whenever possible, the logo should be placed on a white background, or at least against a background that will provide sufficient contrast and readability. The logo can appear in black or white with a solid background, but it should not be used with a patterned background.

Non-Interference Zone

When the logo is accompanied by additional text orothergraphics, an image free zone must be maintained around the logo. If the logo with a transparent background is used, there must be a solid color behind the logo.